Reaching unchurched people
We have a communication problem, if we falsely assume that those we wish to communicate with understand what we are talking about.
The only safe starting point with other people is: assume they know nothing. They may not even know what ‘New Testament’ means, or ‘Philippians’, ‘Gospel of John’, and ‘Easter’.
A major UK supermarket chain put out a press release recently relating to Easter, explaining that Easter eggs symbolized the birth of Jesus! Presumably no one in their publicity department spotted the error, because none had any appreciable church background.
A Bible reference like John 3:16 may be completely confusing unless it is explained. Words such as ‘salvation’, ‘repentance’, ‘assurance’, and ‘sin’ may be understood quite differently, if at all. In modern English, ‘born again’ has come to mean ‘enthusiastic’. To Buddhists, ‘born again’ means re-incarnation.
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