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WEB EVANGELISM BULLETIN

. . . learning from each other
W-E-B Issue 168 ~ March 2009
Monthly ISSN 471-0323

News this time...

EASTER - A MISSED OPPORTUNITY?
INTERNET EVANGELISM DAY 26 APRIL
MOBILE MINISTRY
DESIGN AND USABILITY
VIDEO CLIPS
ELECTRONIC BOOK READERS
AUDIO LIBRARY
UNLIMITED MUSIC ONLINE
MEANING IN MOVIES
COMMUNICATING IN A DIFFERENT LANGUAGE AND CULTURE
THE WORLD WE LIVE IN
CHURCH MINISTRY TRAINING IN UK
TIPS
NEW DIGITAL EVANGELISM ISSUES BLOG
TAILEND

"The two most engaging powers of an author are to make new things familiar and familiar things new" - Samuel Johnson


EASTER - A MISSED OPPORTUNITY?

It is very strategic for Christian webmasters to understand Search Engine Optimization, and the significance of 'landing pages' - legitimate introductory pages, optimized for very specific keywords, to lead visitors on into wider areas of content. We pointed out recently how Frank Johnson had discovered the lack of useful Google results for 'John 3 16':
http://www.internetevangelismday.com/blog/archives/22

A similar situation exists for searches such as 'meaning of Easter' - which many thousands of non-Christians are currently making each day at this time of year, for a variety of reasons. Yet they find a confusing mixture of search results - many are topical secular newspaper features, others are fairly academic explanations of religious history. It is very hard to find any page high up in the results, which explains the story of Easter in a wider context of why Jesus came to earth, the significance of his death and resurrection, and a needed response of personal faith, all in non-jargon terms that a non-Christian can understand. You need to do a more specific search (using terms a non-Christian is unlikely to use) to find such pages. Even then, there are relatively few that fulfill this need.

My own target, for any webpage, is to work at the keywords and optimization, until it is in Google's top 10. It takes time and effort, but it is worth it. See our SEO links in the Tips section below, and check:
http://www.internetevangelismday.com/promote.php

IamNext has an introduction to Easter, taking readers to other useful pages:
http://www.iamnext.com/spirituality/easter.html

Global Media Outreach has a one-page mini Easter presentation:
http://www.JesusandEaster.com/

The valuable Communicate Jesus blog lists a range of Easter resources to use in ministry or Easter events:
http://communicatejesus.com/2009/03/inspirational-easter-media-resources/


INTERNET EVANGELISM DAY 26 APRIL

It's not too late to include a focus on digital evangelism in your church services, bulletin, or other activities:
http://www.internetevangelismday.com/planning.php

We also have a new two-page handout in Word and PDF format, which you can
* print out and distribute as it stands
* edit and customize for your own situation
* use extracts (or the whole) in any newsletter, magazine, website or blog
* use the PDF version as a resource to link to, a ready-made introduction to digital evangelism for your own site visitors

Doc version: http://www.internetevangelismday.com/handout
PDF version: http://www.internetevangelismday.com/pdfhandout

You can also add a diagonal banner to your website for the next month, as www.ucb.co.uk has kindly done:
http://www.internetevangelismday.com/banner-linking.php


MOBILE MINISTRY

If you are interested in mobile ministry, sign up for Mobile Ministry Magazine:
http://www.mobileministrymagazine.com/

Mobile use of the Internet is increasing:
http://www.comscore.com/press/release.asp?press=2752

There is great potential for distance learning with mobile devices:
http://www.marketwire.com/press-release/Blackboard-NASDAQ-BBBB-966358.html

You can test the readiness of your mobile ministry site, using Ready.mobi, writes eMinister blog:
http://eministerblog.blogspot.com/2009/03/test-readiness-of-your-mobile-ministry.html

Dave Hackett comments: "There are many examples of how organizations are harnessing the mobile for public persuasion (SMS-in votes or text statements that show up projected onto public walls, that sort of thing) that I think we might consider for digital evangelism. The PowerPoint for a recent webinar on this can be viewed at
https://cc.readytalk.com/cc/download/schedule/fb2fkm987cl
with a 60-minute audio of the presentation:
https://cc.readytalk.com/cc/playback/Playback.do?id=wwqns333

More on mobile opportunities:
http://www.internetevangelismday.com/mobile-outreach.php

And, if you want to protect the screen of your phone or mobile device, I have a friend who ships Flexi-Glass protectors worldwide for almost every possible model:
http://members.ebay.co.uk/ws/eBayISAPI.dll?ViewUserPage&userid=flexi-glass


DESIGN AND USABILITY

Jakob Nielsen's latest usability study suggests that large, drop-down menus containing further choices and topic areas are intuitively clear:
http://www.internetevangelismday.com/blog/archives/250


VIDEO CLIPS

You can use Animoto to create a short video clip from your own stills and text:
http://www.internetevangelismday.com/blog/archives/175


ELECTRONIC BOOK READERS

How usable is Kindle 2, Amazon's electronic book reader? What is the potential for electronic books in evangelism and ministry?
http://www.internetevangelismday.com/blog/archives/172


AUDIO LIBRARY

The only online library in Britain containing creative Christian audio has relaunched, says HCJB Global-UK. "Audiopot" has nearly 2,000 audio clips designed to make a non-Christian audience think about the Christian faith. Updates to the site include a section for teachers and new search and browse features. Teachers looking to start classroom discussion can find material that sheds new light on spiritual topics.
http://www.audiopot.org/


UNLIMITED MUSIC ONLINE

Would you like to be able to access a huge range of musical tracks online - every genre including classical, jazz, or Christian - and listen to it legally and easily? This is exactly what the new Spotify service offers. Simple to set up, easy to search and use. (You could even run a lead from a laptop to a hifi system to play through better speakers.) The search option and streaming are instantaneous. For classical, there is a large choice. Jazz - check Dizzie Gillespie for instance. Lots from musical shows, and obscure 60s pop you never hear on the radio. Folk music? Gilbert and Sullivan? All there. Christian stuff aplenty too. From 20 years ago, I like 2nd Chapter of Acts. Do you want Casting Crowns? Steve Green? All present and correct. Just about anything that has been released in digital form, ie. on CD. This is an incredible resource. Awesome. The ultimate 'long tail'.
http://www.spotify.com/


MEANING IN MOVIES

Movies - not just 'Christian' ones - provide God-given opportunities. Read an interview with Michael Landon, director of film The Velveteen Rabbit, and see the new Damaris resource Pollard on Film with free downloads. Then add your own comments:
http://www.internetevangelismday.com/blog/archives/227


COMMUNICATING IN A DIFFERENT LANGUAGE AND CULTURE

Translating the Bible, or communicating in a different culture, often means some big jumps in thinking. Read about the changes needed in translating Winnie the Pooh into the Scots dialect:
http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/books/children/article5986628.ece


THE WORLD WE LIVE IN

Over half this seaon's American Idol competitors have a Christian connection:
http://www.mtv.com/news/articles/1606966/20090313/story.jhtml

A Dream That Won't Die - Philip Yancey's thoughts on 'The meaning of the election; the work yet to be done':
http://www.christianitytoday.com/ct/2009/march/11.96.html

OSCAR, the UK Information Service for World Mission, has launched its own social network for those involved or interested in cross-cultural mission - OSCARactive:
http://www.oscaractive.net/

PULLMAN - why is he so angry with God? Interview with Alan Franks:
http://entertainment.timesonline.co.uk/tol/arts_and_entertainment/stage/theatre/article5919020.ece


CHURCH MINISTRY TRAINING IN UK

Does your church put its sermons online? Do you produce a church podcast? Or would you like to find out more about the potential of a church podcast to:
* Widen your reach
* Communicate effectively with emerging generations
* Increase your credibility

'Beyond Online Sermons' is a one-day podcast training event hosted by Facing the Challenge and Evangelical Alliance:

Friday 2nd October 11.00-17.00
Evangelical Alliance, 186 Kennington Park Road, London SE11 4BT
http://www.facingthechallenge.org/training.php


TIPS

- non-techies look away now

FONTS - make your own:
http://www.yourfonts.com/

SEO - how to write good titles and meta descriptions:
http://www.wilsonweb.com/seo/dunn-title-description-tags.htm

SEO - How to use Google Insights for Search, to increase your site visits:
http://seo.site-reference.com/using-google-search-insight-for-keyword-research/

VIRTUAL KEYBOARD - use other langaguage keyboards to easily produce accented text:
http://www.gate2home.com/?language=en&sec=2


NEW DIGITAL EVANGELISM ISSUES BLOG

Please add your comments to any blog posting. And do please link to it from any website or blog.
http://www.internetevangelismday.com/blog/


TAILEND ô¿ô

This is sure the only song to have been written about Twitter:
http://ingridmichaelson.tumblr.com/post/88643432/twitter-song-this-is-what-happens-when-i-am-in-a

Emboldened by their success in declaring Pluto not a planet, the International Astronomical Union determined this week by a close vote that February is too short to be considered a true month...
http://www.cybersalt.org/cleanlaugh-archive/4084

Google, happily, don't take themselves too seriously. Here's their previous April Fool hoaxes:
http://en.wikipedia.org/wiki/Google%27s_hoaxes

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