Reaching people online where they are
Most non-Christians are not, by definition, seekers. Most not-yet-Christians have no reason
to visit Christian websites. Ever. Why should they? Instead, like most of us, they seek
out sites about the issues and interests that they DO have.
A parallel in the real world is libraries. Non-Christians rarely go to the religious section of a library. They go straight to the topics that interest them.
A key to reaching people online therefore, is to produce pages on secular topics or felt needs. This is called the Bridge Strategy.
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