Reaching people online where they are

Most non-Christians are not, by definition, seekers. Most not-yet-Christians have no reason to visit Christian websites. Ever. Why should they? Instead, like most of us, they seek out sites about the issues and interests that they DO have.

A parallel in the real world is libraries. Non-Christians rarely go to the religious section of a library. They go straight to the topics that interest them.

A key to reaching people online therefore, is to produce pages on secular topics or felt needs. This is called the Bridge Strategy.

Read more