Accessible seeker-friendly church sites for unbelievers - strategy of a Community Church page

Relatively few church websites have been designed around the needs of non-Christian visitors. Brandywine Community Church is an exception to the rule. Pastor Matt Wickham shares the reasons:

"The site was built around the idea of providing a place where we could direct our unchurched family and friends to visit and find out more about the church. It seems many people (especially if they are not familiar with church) would prefer to visit a website first...it's less intimidating, they can know what to expect ahead of time, and make sure it's not wierd! So, we wanted the whole 'front door' to appeal to an unchurched person and what they want to know. Also, when we print the website on invitation cards, direct-mail pieces, yellowpages, etc, we feel confident knowing the site has been designed for a seeker. We didn't just want it to be a church brochure, though.

We wanted it to be dynamic and interactive, and have layers underneath that appeal to the members needs also. We feel we have a lot more to do, but it's a great start. It was all done inhouse, we didn't pay anybody big bucks! So, I feel almost any church could adopt the approach.

A number of comment cards have mentioned that they found the church through the website, and our members love to use it as an invitation tool."

Analyze the effectiveness – look at this site in depth
Making church sites evangelistic – a resource guide full of ideas

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More pages in this subject section:
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Top
Free evangelistic screen saver - a low-key 'conversation starter' for workplace or home
The X Spectrum - defining the target audience of any Christian website or other communication medium.
Free page for your site - add an introductory page about Web Evangelism to your site. Also available as 1300-word article for print media.
Christian blogging - how to use blogs for outreach
Internet Evangelism Day – the exciting new focus day for YOUR church

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Life in Brandywine