A Communication Channel page
... our resource covering a wide range of evangelism issues
View entire listing here or use left-hand subject menu
The Communication Channel
This block of pages offers help and ideas on a range of topics relating to evangelism, both online and offline. Follow the second-column menu to choose pages within this channel, or look at the description of each page in the table below.
Pages are grouped into different topics. There is inevitable overlap in coverage – some pages could equally well be allocated within different subject areas.
You are welcome to reprint or adapt any of these pages in print publications, course notes, etc, with a brief acknowledgement to InternetEvangelismDay.com. If you would like to insert the content of any of these pages into your own site, please write for an easy Javascript insert code.
| Page | Description |
| Finding faith | |
| The Gray Matrix | Key way to visualize the spiritual journey people take towards |
| The Engel Scale | Detailed explanation of Engel Scale, on which Gray Matrix is based |
| Relationships | Why ongoing relationships are a key to successful evangelism |
| Alpha-style seekers courses | Can the interactive group bible-study for inquirers concept be used online? |
| Meeting needs | Detailed explanation of felt needs evangelism and effective communication |
| How Jesus met needs | Jesus’ sermon method: meeting needs first |
| Other religions | What they believe, and why we need to know |
| Research | Research studies about web evangelism and related issues |
| Effective communication | |
| Strategy – why bother? | Why any sort of evangelism needs strategy |
| Common interests | The Shramm concept of effective communication |
| Humor | Biblical mandate for humor in evangelism, plus free book download |
| Medicine of laughter | Spurgeon’s use of humor was a key to his effectiveness |
| Spurgeon as communicator | More key factors in Spurgeon’s ministry: humor, felt needs, and the Bridge Strategy |
| Cartoons & comics | Potential for cartoons and comics in evangelism |
| Drama | Why it is biblical and effective |
| Apologetics | The role of defending Christian belief in evangelism |
| X-spectrum | A way of analyzing the positioning of websites and other media |
| Adult learning | The remarkable insights that supposedly secular studies have revealed |
| Bridging the gap | |
| The Bridge Strategy | Biblical means to meet people on their own ground, using things that interest THEM |
| The Lost Key | Short true story illustrating the sometimes forgotten potential for using popular culture and other bridging topics for evangelism |
| Bridging is biblical | Why the Bridge Strategy is biblical and we have a mandate to use it |
| Worthy witness | Evangelism with integrity and the right motives |
| Creative thinking | Looking for hidden opportunities in evangelism |
| Outside the box | How to reach non-seekers |
| Felt needs | Why felt needs are a biblical starting point for evangelism |
| Parables | Why this biblical bridge approach is so strategic |
| Understanding and using culture | |
| Relating to culture | How to understand and relate to the culture surrounding us |
| What is culture? | The different circles of culture and sub-culture |
| Evangelism in secular world | Using the surrounding postmodern secular culture as a starting point for evangelism |
| Contextualization | Why we should always contextualize our message |
| Postmodernism | Why we need to understand the postmodern mindset |
| Redemptive analogy | A God-given tool to reach the world |
| Unplanned meanings | Embedded parallels in culture, films and stories |
| Word pictures | Putting truths into pictures, avoiding abstract concepts |
| Oral communication | Many people, even in the West, belong to an oral communication culture |
| Shame cultures | Many non-Western cultures are shame based |
| Bollywood films | Taking Indian films as a starting point for evangelism |
| Websites that work | |
| Start a site | How to plan a website and assess the potential audience |
| Accessibility | Making sites easy to read, understand and navigate |
| Building community | Creating a sense of belonging through a website |
| Making contact cards | Publicize your website with contact cards – printed business-type cards to give away |
| Get site visitors | Strategies for getting site visitors: search engine optimization and more |
| Problems in evangelism | |
| The 99 Percent Problem | Why is so little Christian media actually evangelistic? |
| Avoid jargon | How to express gospel truths in neutral accessible language |
| Absolute zero | Why you should assume that people have zero Christian knowledge |
| Idiom | Use idiom with care, especially for second-language speakers and different cultures or regions of the world |
| Losing contact | An ongoing problem: Christians may build relationships only with other Christians |
| Emlyn and the Far Pools | A fishing parable about reaching non-seekers |
| Mission and cross-cultural outreach | |
| Guide Network | Join the network, find others involved in digital evangelism, including non-English languages |
| Opportunities in non-Western world | The many opportunities for web and digital evangelism in other languages and cultures |
| Japan digital outreach | The many opportunities for digital evangelism, plus network to join for Japan digital outreach |
| Teach IT | Many opportunities in the non-Western world to teach computer use |
| Writing well | |
| Writing | How to write effectively for the web or print media |
| Revise and edit | How to revise and edit your writing, making it readable |
| Creating effective headlines | Making headlines and subheadings that keep people reading |
| Readers’ Digest style | What it is, why it is successful, & how we can learn from it |
| Style Guide | Housestyle and grammar help. Wby it is important. Free Christian style guide |
| Press releases | How to write an effective news release and get free publicity |




